SKU: 16676830896

Scarcity Brain: Signed Copy

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Scarcity Brain: Signed CopyWant a signed, custom inscribed book? Here's your place for it. **Add your custom message in the "order notes" during checkout** Are we hardwired to crave more? From food and stuff to information and influence, why cant we ever get enough? Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is your scarcity mindset, left over from our ancient ancestors.

Want a signed, custom inscribed book? Here's your place for it. 

**Add your custom message in the "order notes" during checkout**

Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?

Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.

Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:

  • Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
  • Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
  • Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
  • Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist
  • Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world


Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.

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SKU: 16676830896

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M. Del
Chelsea, US
★★★★★ 5
Good stuff
Size: 50 sqft, Size: 50 sqft
Good stuff. I did a lot of work on my 91 Toyota Land Cruiser 3FE. I did the inside and outside doors, as well as the under-hood area, with some extra work. I like this stuff. It sticks down good but you have to clean your surface so there's a good grip. I think these are going to do well for noise cancellation. The deadening material does well with absorbing vibrations too. But the install roller tools it will come in handy. Trust me trying to do it by hand is not worth it.
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Reviewed in the United States on June 6, 2026
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Charlie J
Dallas, US
★★★★★ 4
Good quality
Size: 10 sqft
I wish it was a little better but it definitely works great and look good for how cheap it is
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Reviewed in the United States on January 23, 2026
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R. Selberg
Fort Morgan, US
★★★★★ 5
Works well
Size: 10 sqft
Worked great at a budget price. I used it to damp a fiberglass loudspeaker horn. Easy to work with too.
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Devan
Cuba, US
★★★★★ 5
Good material but bites back
Size: 20 sqft
Very good product for my rear trunk and backseat on my mustang. I would recommend some type of gloves due to the foil itself when placing down will cut up your hands and fingers. Overall good product for its price.
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Reviewed in the United States on May 23, 2026
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Harold Rondon
Dallas, US
★★★★★ 5
amazing product
Model: 36 Sqft
actually surprised how great the product is and way better priced then other companies. its sticky and also has thickness enough to cover metal parts on cars. i would recommend 100% just ordered another 18ft for the rear deck and to have some extra! does not smell. easy to install and helps stop vibration.
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Reviewed in the United States on March 10, 2026

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