SKU: 67935778689

Bokhara Yomud

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Bokhara YomudA Brief History of Bokhara Rugs & Carpets Bokhara is a term widely used in the West to refer to carpets and rugs made by various Turkmen tribes of Central Asia. Their history dates back centuries. The Turkomans were situated to the north of what is now called Afghanistan. During the early 1900s, the name of Bukhara, a city in Uzbekistan, was given to these rugs. The Turkomans were an industrious people who would barter their trade for food, clothing,

A Brief History of Bokhara Rugs & Carpets

Bokhara is a term widely used in the West to refer to carpets and rugs made by various Turkmen tribes of Central Asia. Their history dates back centuries. The Turkomans were situated to the north of what is now called Afghanistan. During the early 1900s, the name of Bukhara, a city in Uzbekistan, was given to these rugs. The Turkomans were an industrious people who would barter their trade for food, clothing, etc. As a result, their weaving would invariably show up in bazaars (a type of market) in cities such as Bukhara, hence the name. The city did serve as a transit point for some Turkmen rugs on their way to the West. Nowadays, Bokharas are considered among the finest carpets in Afghanistan and Pakistan, distinguished by their extra fine knots and soft, silky touch. They are also popular worldwide due to their suitability to almost any space.

Bokhara carpets contain a repeating motif known as the "gul" which are commonly found on its main field in larger sizes and found on its borders in smaller sizes. A gul (also spelled as gol, göl or gül) is a medallion-like motif typically found in traditional hand-woven carpets from Central Asia, West Asia and parts of South Asia. These motifs are very ancient and animistic in origin, pre-dating Islamic and Christian times. The origin of the term is uncertain and it is disputed to this day. In Farsi, the language spoken in modern day Iran, it is said to mean "flower" or "rose". Meanwhile in the Turkish language, the term gül means a "rose" or a "roundel" or even a "lake".

The symbolism behind this motif is equally disputed. Their octagonal guls are sometimes referred to by carpet specialists as the elephant's foot in reference to the elephants that would traditionally transport Mughal Empire royalty on their journeys. Other specialists claim that they represent jewels resembling those that adorned the palace walls and crowns of Mughal royalty. This is said to be the case specifically for the Bokharas produced in Afghanistan and Pakistan which are both countries that were ruled once by the Mughal Empire at its greatest extent, in the late 17th and early 18th centuries. Some handmade carpet specialists claim that the rounder guls do not have any relation to Mughal Empire royalty but instead represent celestial bodies such as the sun, moon or stars. They also claim that the more geometric shaped guls such as the lozenge-shaped ones signify women and that when they are attached to other guls they signify women and men together joining hands. Therefore, it is left to our imagination as to the real meaning behind each variety of gul. To view more Bokhara rugs, we invite you to visit our Bokhara Collection.

Sources and inspiration: Bérinstain, Valérie, et al. L'art du tapis dans le monde (The art of carpets in the world). Paris: Mengès, 1996. Print.; Jerrehian Jr., Aram K.A. Oriental Rug Primer. Philadelphia: Running Press, 1980. Print.; Herbert, Janice Summers. Oriental Rugs, New York: Macmillan, 1982. Print.; Hackmack, Adolf. Chinese Carpets and Rugs, Rutland and Tokyo: Tuttle, 1980. Print. ; De Moubray, Amicia, and David Black. Carpets for the home, London: Laurence King Publishing, 1999. Print.; Jacobsen, Charles. Oriental Rugs A Complete Guide, Rutland and Tokyo: Tuttle, 1962. Print.; Bashir, S. (n.d.). Personal interview.; Web site sources and dates of consultation vary (to be confirmed). Without prejudice to official usage.

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SKU: 67935778689

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NehSin
Whiting, US
★★★★★ 5
Must read - Insightful and Trusted
Format: Paperback
Reading “Reshuffle” was both intellectually energizing and personally relevant for me. Sangeet Paul Choudary’s work is more than just a business strategy manual, it’s a lucid roadmap for thriving amid constant change. Having spent the past decade steering our teams through multiple waves of technological disruption, I recognized my own journey in Choudary’s stories of platform transformation. His concepts of “connectors” and “combinators” spoke directly to challenges I’ve faced: breaking down silos, fostering creative recombination of ideas, and unlocking new sources of value in our organization. There were moments while reading when I paused, reflected on recent strategy sessions, and realized how much we could benefit from the frameworks outlined here. What truly set “Reshuffle” apart for me was Choudary’s ability to tie cutting-edge AI trends to everyday executive decisions. When he wrote about the collision between legacy content pipelines and new generative workflows, it echoed conversations I’ve had with other executives. “Reshuffle” reminded me that constant evolution isn’t just a necessity, it’s an opportunity to lead with optimism and vision. Choudary’s voice is empathetic, insightful, and refreshingly practical, making the book feel like advice from a trusted colleague as much as a renowned thought leader. In short, “Reshuffle” is a must-read for anyone tasked with steering a tech company through turbulent times. For me, it has become a personal touchstone for navigating and embracing what’s next.
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Reviewed in the United States on August 20, 2025
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Renato Beninatto
Fort Morgan, US
★★★★★ 5
Finally, a framework that makes sense of AI's impact on knowledge work
Format: Kindle
Most books about AI focus on task automation and productivity gains. Reshuffle does something different: it explains how AI restructures entire systems through three constraints: tasks, coordination, and risk. For someone working in the language services industry, this book was revelatory. It helped me understand why so many conversations about AI and translation feel misdirected. We debate whether AI will replace translators when the real question is: how will AI reshuffle who creates value in language services? Choudary's central insight is that when AI removes old constraints (like scarcity of expertise), value doesn't disappear. It migrates to new coordination and risk management challenges. This applies across all knowledge professions, not just translation. Section 2 on knowledge work is particularly strong. It shows that lawyers, consultants, accountants, and translators are all experiencing the same fundamental transformation. We're not uniquely vulnerable; we're part of a larger reshuffling of how knowledge creates value. If you're trying to position yourself or your organization for what's coming, this book offers the clearest framework I've found. It's not about having better AI tools. It's about understanding where value pools are forming in the new system. Recommended for anyone in knowledge work who wants to move beyond surface-level AI discussions.
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Reviewed in the United States on January 25, 2026
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Amazon Customer
San Leandro, US
★★★★★ 5
Not like any other how-to book on AI--Eric Swanson's Review
Format: Kindle
Reshuffle is not another “how to use AI” guide. It’s a powerful, big-picture look at how AI is reshaping the very foundations of the knowledge economy. Sangeet doesn’t just explore tools—he reveals the tectonic shifts in how knowledge is created, distributed, and valued. Most people use AI to improve old systems; this book shows why the winners will be those who understand and adapt to entirely new ones. Using powerful examples from history, like the bar code, container boxes and the Maginot Line, Sangeet creates powerful frames for new ways of thinking. Insightful, clear, and compelling, Reshuffle is essential reading for anyone who wants to lead in the age of AI
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Reviewed in the United States on July 23, 2025
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Bozeman, US
★★★★★ 5
Would your card still be in the deck after the AI reshuffle?
Format: Paperback
AI’s impact on knowledge workers, and on enterprises, is immense. “Good enough” and inexpensive answers now abound, and the premium once commanded by knowledge workers seems to be slipping away. Enterprises are pinning their hopes on AI-driven efficiencies to stay competitive and relevant. Emotions surrounding this technological breakthrough range from doom and gloom to glee and hope. Sangeet’s Reshuffle helps build a mental model to understand, navigate, and survive this change, and even thrive in it. It’s a refreshing departure from the usual first-order effects and fallacies that dominate social and print media. For knowledge workers, staying relevant is becoming increasingly difficult, especially as the very definition of “relevance” evolves. Simply acquiring AI skills may not suffice if the underlying value of those skills has shifted. Judgment, systems thinking, and coordination will become more valuable. Remaining well-paid and autonomous will require protecting and growing contextual and economic value within this transformed system. Simple, but not easy. At the enterprise level, applying AI for task-based efficiencies in one area often shifts constraints elsewhere. Using systems thinking and positioning AI as the engine, not merely a tool, for innovation and coordination across the value chain will give enterprises a fighting chance to stay competitive. While the metaphorical pie may grow, simply “playing the same game better” won’t earn you a proportional share of it. Existing systems will be unbundled and re-bundled into offerings that solve emerging constraints. Coordinating across the value chain and taking responsibility for delivering customer outcomes will be key to unlocking outsized gains.
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Reviewed in the United States on October 29, 2025
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Saar Ben-Attar
Massapequa, US
★★★★★ 5
A great addition to my Kindle library and a candidate to our Best Book Picks of 2025.
Format: Kindle
In setting the scene, Sangeet reminds us that, in the 1960s, Singapore was a struggling port city with limited natural resources and a rather tenuous future. It's hard to imagine but true. A strategic location in South East Asia. But such location meant little if it could not draw talent and capital to develop the infrastructure needed to grow, and here a deceptively simple and modular invention helped - the shipping container. Harvard Professor Carliss Y. Baldwin, in her book Design Rules, shared with us how technology shapes organisations, indeed entire industries and societal structures, and so, as we envision and put a technology to use, who decide how organisations are shaped, who governs them, and where power and agency lies.  Yet AI is not just any other technology. We are not in full control of the technology and its power to learn, re-shape itself, and its impact on the nature of work therefore extends well beyond the individual using AI tools. This is where Sangeet takes us, into a hugely relevant and timely discussion of how AI presents immense opportunities as well as grave risks to the knowledge economy, as we know it today. The questions raised are profound: among these... - How would power shift from the current ways of work we are accustomed to, towards autonomous networks that make decisions and learn on their own (and faster than us)? - Which organizational models best capture the shifts towards AI-supported value creation? and what path could such a transition follow? - How would these impact the opportunities and risks for collaboration, within and beyond the enterprise?  A whole chapter is dedicated to strategy, and deservedly so. AI in itself does not provide a competitive advantage. Let’s not rush to appoint a Chief AI Officers or draw-up a so-called AI-strategy, for what is essentially a set of widely distributed and accessible technologies. We need a business strategy that acknowledges the deep impacts AI is and will continue to make. Before we rush to layer AI on top of org. processes and models that have served us in previous generations, let’s take an ecosystem-wide view and ask - where are we now? What is fundamentally changing, and Where can we harness its trends towards an advantage? Having read Sangeet's book, my advice is this - seize the opportunity, invite others to the conversation and be open to new forms of power and control, as the organisations that win tomorrow are already experimenting in doing things differently today. A great addition to my Kindle library and a candidate to our Best Book Picks of 2025.
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Reviewed in the United States on August 15, 2025

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