Train Harder Hurt Less Pack

Train Harder Hurt Less PackHave you ever watched pro riders in the Tour de France screaming up the side of switchback mountain trails like they have motors in their bikes (ahem) or cruise through mile 18 of a marathon as if theyre just Sunday strollin' and wondered how is it possible their faces arent absolutely cringing in pain? The answer? They either have one helluva poker face, or (a more likely scenario) They aren't hurting as much as you or I would at a fraction of the

Have you ever watched pro riders in the Tour de France screaming up the side of switchback mountain trails like they have motors in their bikes (ahem...🤨) or cruise through mile 18 of a marathon as if they’re just Sunday strollin'… and wondered “how is it possible their faces aren’t absolutely cringing in pain?”

The answer?

They either have one helluva poker face, or (a more likely scenario)...

They aren't hurting as much as you or I would at a fraction of the effort

Why don’t they feel the pain?

First, Pros are better trained than most of us, and through those thousands of hours of training they’ve been able to do two things:

1. They can deliver more oxygen to their working muscles.
2. They’ve trained their bodies to tolerate a high level of acidity in their working muscles.

What if there was a revolutionary new way to get these same two benefits by combining two simple ingredients and some ground-breaking technology? 

Well, the combination of Sur Alt Red to deliver more oxygen to your working muscles and AMP Lotion to help buffer the increased acidity in your muscles will do exactly that.

In fact, to be able to ‘train harder and hurt less’ is basically the pinnacle of every athlete’s performance-enhancing dreams! And to achieve this using safe, natural ingredient is a whole other level of awesome...

...which is why I’m excited to introduce you to our brand new Train Harder and Hurt Less Pack featuring… 

Sur Alt Red + Amp Human Lotion

Two of my favorite new products for increasing your efforts while decreasing your pain

Here’s why I (and all the Pros) love them so much... 

Sur AltRed (1 Bottle)

It's been known for some time that beets help boost endurance performance. What hasn’t been known is how to maximize their power through targeted extraction… until now. 

That's because Sur AltRed developed a proprietary extraction method and is now the first beet supplement on the market that contains only pure betalains extract (the nutrient that produces the red pigment in beets) while leaving out the ‘nasties’.

This innovative extraction technology creates a concentrated extract that boasts increased bioavailability and is considerably more effective than whole beets, beet juice, and beet powders. An added benefit to the extraction method is that it removes nitrates and sugars, leaving you with pure, performance-enhancing gold (or a magenta as the case may be)

So what exactly do these betalains do?

The AltRed Betalains in these tiny capsules improve oxygen delivery to your muscles and allow you to go further, faster, and longer in training and competition.

AltRed's clinically proven athletic performance and recovery benefits are backed by science, 8+ years of field testing, and world champion endurance athletes. These studies have shown that Sur AltRed can help athletes:

• Increase power output
• Cover more distance for the same effort
• Increase cycling and running efficiency
• Reduce markers of muscle damage
• Recover better

AltRed is also safe for sport. It's tested by both NSF Certified for Sport® and Informed-Choice Trusted by Sport. (Can you say win-win?)

We've been testing this in-house for some time now and the results are A++. It's now a staple in our supplement closet and the results are in... It works...and we ❤️ it!

Amp Human Lotion

Lactate acid equals pain, right?... not quite…

Many of us equate "lactate acid" as to why our muscles hurt. Don't worry- this is a simple way to describe it and it’s the analogy I often use too. However, scientifically it isn’t exactly accurate.

What actually happens is that as you go harder, you’re not able to meet the oxygen requirements of your muscles, which results in your PH lowering (i.e. becoming more acidic) and this is what’s hurting. Lactate then swoops in to save the day, acting as a protective mechanism.

BUT what if you could neutralize the acid in your muscles, before your body signals for lactate?

Turns out you can or, you can at least "buffer" this acidity. Athletes have been doing it for years with none other than simple Sodium Bicarbonate aka Baking Soda.

Easy-peasy-lemon-squeezy, right? Not exactly… If you haven’t already had the pleasure of gulping down a glass of baking soda water, let me save you the unique experience by warning you that… it’s beyond disgusting (I still get 🤢 just thinking about)

Aside from (or because of?) being super gross, orally ingesting sodium bicarbonate causes A LOT of athletes MAJOR GASTRIC DISTRESS.

And, of course, getting sick to your stomach will SAP your performance, to say the least.

This is why I was elated (yes, elated… I DO NOT like drinking baking soda!) when I discovered AMP Human lotion.

What is Amp Human Lotion?

AMP Human lotion’s breakthrough technology makes it possible to absorb sodium bicarbonate transdermally (through your skin)... In other words- it’s a flippin’ miracle.

How Does AMP work?

Using a lotion developed for a biotech company to more effectively deliver drugs through the surface of your skin, AMP has repurposed the lotion and replaced the "drugs" with sodium bicarbonate.

Which means…

Now you can deliver Sodium Bicarbonate to your muscles through your skin, not your stomach

(can I get a hallelujah?! 🙆‍♀️)

How to get the most out of Amp

There are a number of studies looking into the effectiveness and performance gains of Amp. What I can say from early data I've seen, is that you need to use a generous amount of AMP Lotion on both legs (quads, hamstrings, and calf) and timing is important (use it 30 minutes prior to starting your workout).

Anecdotally, athletes swear by AMP Lotion and continue to use it over and over again.

First, I saw most Pro cyclists use it just for Time Trial events. Then, about 2 years ago, I started seeing athletes lathering up on the team bus before each stage of the Tour de France. Now it’s part of most Pro Cyclists' regular pre-race routine.

Is it only for racing? What about training?

If you’re like me, you’re not doing much racing these days. BUT that doesn’t mean I’m not always trying to push harder in my training and AMP human lotion is an essential component to my hard efforts.

Note that It isn't for long, slow workouts. But if you’re going to:

• Do intervals
• Join a fast group workout
• Or know you’re gonna feel a burn

Then AMP Lotion will let you push your limits even further than you otherwise would be able too.

So what are you waiting for? If you want to train harder and have less pain, you need to get your Train Harder, Hurt Less pack today!