SKU: 87376576847

Economics and Management of Competitive Strategy

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Economics and Management of Competitive StrategyThis book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

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SKU: 87376576847

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Elise M.
Draper, US
★★★★★ 5
Best EFT book out there!
Format: Paperback
I borrowed this from a colleague and had to buy my own because I found it to be so helpful.
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Reviewed in the United States on August 18, 2023
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jk
Boise, US
★★★★★ 5
Excellent resource!
Format: Paperback
This is an amazing book. In Lorrie's way she breaks down EFT in a clear and concise way and provides strong support for all clinicians regardless of their level of training or experience. I can see this book being a go to book and plan to refer to it regularly both as a clinicna and as a supervisor of EFT therapists.
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Reviewed in the United States on October 21, 2017
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Dawn White
Lexington, US
★★★★★ 5
A Must for Every EFTer!
Format: Paperback
Lorrie's gentle style and compassion come across clearly in this very well written resource. This is essential for all EFTers, seasonal and just beginning!
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Reviewed in the United States on March 13, 2018
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C. Corcoran
Chelsea, US
★★★★★ 5
EFT Must Have
Format: Paperback
The basic bible for any EFTer, just starting out, or even certified. Lorrie does a brilliant job bringing all the elements of EFT together for therapists working to help their couples and clients.
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Reviewed in the United States on December 11, 2017
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Sherrie Stevens
Massapequa, US
★★★★★ 5
Great read!
Format: Paperback
Great step by step guidance!
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Reviewed in the United States on April 1, 2019

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