SKU: 92282687429

Identify & Assess Marketing Opportunities

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Description

Identify & Assess Marketing OpportunitiesCOURSE OVERVIEW: Welcome to the Identify & Assess Marketing Opportunities course. This program will equip you with the analytical, strategic, and evaluative capabilities required to recognise, investigate, and assess marketing opportunities within dynamic business environments. You will explore how internal information, external forces, market behaviour, financial criteria, and organisational strategy all influence marketing decisions, and you will

COURSE OVERVIEW:

Welcome to the Identify & Assess Marketing Opportunities course. This program will equip you with the analytical, strategic, and evaluative capabilities required to recognise, investigate, and assess marketing opportunities within dynamic business environments. You will explore how internal information, external forces, market behaviour, financial criteria, and organisational strategy all influence marketing decisions, and you will learn how to determine which opportunities offer the strongest fit, feasibility, and long-term value for your organisation.

This course begins by examining what is meant by marketing opportunities and how organisations can identify them through formal and informal methods. You will explore how to collect information from internal systems, such as sales data, customer records, operational feedback, and performance analytics, followed by an analysis of the external microenvironment to identify consumer trends, competitor activity, and changing customer needs. This section also explains how to scan economic and business environments and explores the external forces that directly influence marketing, including technology, regulation, competition, and demographic patterns. You will also examine how the external macro environment shapes managerial marketing decisions and why marketers must monitor the environment systematically to anticipate changes, manage risk, and recognise emerging areas for growth.

The next learning area focuses on understanding markets and demand. You will explore the marketing mix and how economic conditions, inflation, interest rates, employment levels, and competitive pressures affect marketing choices and resource allocation. This section explains how markets are defined, distinguishes between consumer and business markets, and explores how to measure current and future demand. You will examine the most common sales forecasting techniques, methods for measuring the total market, and how strategies, opportunities, and marketing objectives align with corporate direction. This section also introduces the Ansoff matrix as a tool for identifying growth pathways and explores the purpose and process of competitor analysis, including how to design a competitor intelligence or information system that ensures decision-makers have accurate, timely insights.

You will then examine how domestic and international environments influence opportunity evaluation. This section explains how to investigate and evaluate marketing opportunities using structured assessment models, and how to determine whether proposed opportunities align with organisational capabilities, culture, resources, and long-term strategy. You will explore the key objectives within a corporate strategy and how to set objectives for new business directions in a way that supports strategic alignment. This section also covers the principles and methods used to assess and evaluate marketing opportunities, including cost considerations and financial evaluation tools such as cost–volume–profit (CVP) analysis, net present value (NPV), internal rate of return (IRR), and project selection when rankings conflict. You will also explore how to apply ranking methods to compare competing opportunities.

The final learning area focuses on implementation planning and organisational readiness. You will examine how to determine the changes required to current operations to support new marketing initiatives, the components of a business and implementation plan, and how to maintain service quality during periods of operational adjustment. This section also explores the resource requirements associated with new opportunities, how to document marketing opportunities clearly and professionally, what is included in a project plan, and what must be included in a successful marketing plan to support execution and performance monitoring.

By the end of this course you will be able to identify and analyse marketing opportunities, interpret internal and external information, use strategic and financial evaluation tools, assess organisational fit, develop supporting plans, and document opportunities clearly so that informed decisions can be made and new initiatives can be implemented effectively and sustainably.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

  • What is meant by marketing opportunities?
  • How to identify marketing opportunities?
  • How to collect information from internal systems?
  • The analysis of external microenvironment
  • How to scan the economic and business environments?
  • The external forces that has direct involvement with marketing
  • The external macro environment and managerial marketing decisions
  • How should marketers monitor the environment?
  • The marketing mix
  • How economic conditions, inflation, interest rates, employment levels and competitive environments affect marketing decisions?
  • How to define the markets?
  • The consumer and business markets
  • How to measure current and future demands?
  • The common sales forecasting techniques
  • How to measure the market?
  • The strategies, opportunities and marketing objectives
  • The Ansoff matrix
  • The competitor analysis
  • How to design a competitor intelligence/information system?
  • The domestic and international environment
  • How to investigate and evaluate marketing opportunities?
  • The organisational fit of new marketing opportunities
  • The key objectives within a corporate strategy
  • How to set objectives for new business directions?
  • How to assess and evaluate marketing opportunities?
  • The cost factors
  • The CVP analysis
  • The net present value (NPV)
  • The internal rate of return (IRR)
  • The project selection when ranks conflict
  • How to use the ranking method?
  • How to determine the changes necessary to current operations?
  • The business and implementation plans
  • How to maintain service quality despite change?
  • The new resource requirements for new operations
  • How to document new marketing opportunities?
  • What is included in the project plan?
  • What is included in a successful marketing plan?

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

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SKU: 92282687429

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Amazon Customer
Omaha, US
★★★★★ 5
Great toy
Color: Black/Orange
This brand really makes durable toys. They outlast every other toy my dogs have. One dog loves to get the squeaker out of any toy, but he doesn’t rip this one apart. Obviously it won’t last forever, but no toy does! Some other brands of toys only make it a day or two, while these last months to years.
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Reviewed in the United States on May 10, 2026
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Verified Purchase
C Harper
Massapequa, US
★★★★★ 5
Super durable!
Color: 2PK Green Leaping Phrog
Yellow lab approved bc they are fun to chew. Mom approved because they last forever!
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Reviewed in the United States on January 7, 2026
A
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Arele
Los Angeles, US
★★★★★ 5
Great toy for two big German Shepherds
Color: Brown
We only buy Tuffy dog toys now because we have one German Shepherd, and we often watch our daughter's GSD too, and the two dogs tear anything else apart in minutes. Tuffy toys are BY FAR superior to any other dog toy we have tried. That being said, some Tuffy toys seem to last longer than others with the two dogs, and this one has been pretty good! We've had it for a few weeks now, and it's just now starting to show some white (stuffing) where their teeth have pierced the top of the toy. That's pretty good, considering they play tug of war with it and can tear into toys pretty hard. If it were just our one dog, I think it would last a lot longer because it's the tug of war between the two of them that does them in faster. Even so, when they do manage to tear the fabric in vulnerable places, I just pull the stuffing out from that area, and they continue to play with it, sometimes for months! This one is better than some other Tuffy toys too because it has lots of areas where there is already more fabric and reinforced seams than stuffing, like all the legs on the side, the tail, and even the pincers. So far, they haven't been able to tear into those at all. Just a bit on the top of the head, and so far, no stuffing coming out yet. This one is a big win for us! When they finally do do it in, I will turn around and buy another Scorch the Scorpion right away!
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Reviewed in the United States on May 5, 2014
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Verified Purchase
Deholle
Grantham, US
★★★★★ 4
Tuffy Desert Phrog vs Lola
Color: Green Leaping Phrog, Color: Green Leaping Phrog
Just a little background about my dog. Lola is a 5 year old corgi-terrier mix with jaws of steal. Lesser stuffed toys have met death in under 5 minutes. Tennis balls last less than a day. Rope toys that do not have frayed ends might possibly last a week (frayed ends never stand a chance). The only toys that she has not managed to destroy are her Kong, a Kong bone, and a racquet ball. I figured I would document the life span of Phrog (Tuffy Scale: 9) before making my final judgement on it’s durability. Day 1 - Phrog Arrives! Lola was very excited about the arrival of Phrog and immediately went into destruction mode. Phrog did sustain a little damage before we were able to bribe her to drop Phrog and get her understand that he was more fun to play fetch with than to mutilate. The white you see in the picture is not stuffing, but the second layer of defense for the toy. The fact that my living room is not full of stuffing and I didn’t have to pry a squeaker out of my dog’s mouth, I’d say Phrog wins the Day 1 challenge. Day 9 - Phrog has sustained a little more damage, but not anything life threatening. His side wound is a little bit larger and one of his eyes is half ripped off. For safety reasons, I am going to finish removing the damaged eye and some loose thread from various places. Other than that, Phrog is still holding up and holds top toy spot. I have also found him very useful for dealing with anxiety; the squeaker can often distract her from her stressors and Phrog takes the abuse of her frustrations. Day 16 - Phrog is starting to show signs of mortal wounds. Lola has made it through the thicker layer around his arm and I can see the stuffing. It is only a matter of time before gets all the way through. Day 60 - Phrog still lives!!! I have done some surgery on Phrog to reinforce the fabric around his arms, but Franken-Phrog is still the favorite of all of the toys. She will even get brave enough to rescue Phrog from the evil vacuum when he is kidnapped and tortured. I am thinking about purchasing Phrog II for the inevitable day when Phrog goes off to the pet toyland in the sky, but for now, there is only one Phrog for Lola.
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Reviewed in the United States on July 6, 2018
M
Verified Purchase
michael parsley
Battle Creek, US
★★★★★ 5
Super tough
Color: Red Warthog
My dogs love these toys!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 10, 2026

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