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Description
Different: Escaping the Competitive HerdWhat if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts the players who
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.Binding Type: Paperback
Publisher: Crown Business
Published: 09/06/2011
ISBN: 9780307460868
Pages: 268
Weight: 0.48lbs
Size: 7.98h x 5.31w x 0.63d
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Awesome sneakers
Size: 10.5, Color: Optical White
The Cole Haan Mens Grandpro Topspin is the ultimate blend of classic style and modern comfort. Its lightweight construction and plush Grandf r-u-m cushioning make all-day wear effortless. Whether dressing up for the office or keeping it casual, these sneakers deliver a polished look without sacrificing a sporty, responsive feel.
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Reviewed in the United States on February 20, 2026
★★★★★ 4
Good shoes
Size: 12 Wide, Color: Ch British Tan
Nice design, comfortable and good leather.
Over priced
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Reviewed in the United States on May 10, 2026
★★★★★ 5
High quality
Size: 7, Color: Navy Blazer Leather/British Tan
Perfect
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Reviewed in the United States on April 19, 2026
★★★★★ 5
Love these shoes
Size: 12, Color: Optic White/Optic White
These are super comfortable, durable, stay clean and are very easy to style.
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Reviewed in the United States on April 8, 2026
★★★★★ 5
Satisfied Sneaker Head
Size: 7.5, Color: Optical White
These are my 6th pair of Cole Haan shoes and probably my favorite. They're light weight, comfortable, well built, and beautifully designed.
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Reviewed in the United States on February 24, 2026