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Description
Words That Work: It's Not What You Say, It's What People HearThe nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind the scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.Binding Type: Hardcover
Publisher: Hyperion Books
Published: 01/02/2007
ISBN: 9781401302597
Pages: 324
Weight: 1.43lbs
Size: 9.46h x 6.50w x 1.14d
Review Citations: Publishers Weekly 11/13/2006 pg. 49
New York Review of Books 05/31/2007 pg. 26
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4.9 ★★★★★
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Product Reviews
★★★★★ 5
Super soft! Love this!
Color: 03 - Beige, Size: Throw (50" X 60")
This GentleSoft Luxury Faux Fur Throw Blanket is a cozy and stylish addition to any living space. The faux fur texture feels incredibly soft and plush, giving it a luxurious feel that’s perfect for curling up on the couch, adding extra warmth to a bed, or simply elevating room décor. The beige color is neutral and elegant, blending easily with a variety of home styles. Despite its fluffy, shaggy appearance, it feels lightweight while still providing excellent warmth and comfort. The 50x60-inch size is ideal for personal use while relaxing, reading, or watching TV. It also makes a thoughtful gift thanks to its soft feel and attractive presentation. Overall, this blanket offers a great mix of comfort, warmth, and decorative appeal at a very nice value. My suggestion is to not dry it.
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Reviewed in the United States on May 24, 2026
★★★★★ 5
So Good I Need Even More!!
Color: 03 - Beige, Size: Throw (50" X 60")
This is one of the softest most luxurious blankets I have ever found!! Absolutely beyond compare. Lovely and comfy, it’s beyond a steal of a deal. It doesn’t fall apart or tear, and it holds form after wash instead of shrinking. I need more!!
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Reviewed in the United States on May 14, 2026
★★★★★ 2
Not highest quality
Color: 01 - White, Size: Throw (50" X 60")
Very fuzzy indeed but the material and feel is on the cheaper side unfortunately
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Reviewed in the United States on April 13, 2026
★★★★★ 4
Soft, well made
Color: 02 - Pink, Size: Throw (50" X 60")
Bedsure GentleSoft Luxury Faux Fur Pink Throw Blanket for Couch, Soft Fuzzy Fluffy Shaggy Gifts Blanket for Women Mothers Day, Warm Cozy Plush Fleece Throw for Room Decor, 50x60 Inches
Our household never seems to have enough blankets or throws, so I decided to try this one for one of my kiddos. Our family is strongly ASD, so I was hoping this would be a winner.
The outer shell has a faux fur that looks glittery. It is soft, but also has a weird coating that went hope goes away with washing.
The inner side is very soft. It's comfortable to use, and for us, did not trigger any sensory issues. It's got a decent weight for a throw, but isn't obnoxious about it. This throw is enough to keep warm without overheating.
At the current price of $39.99, it seems like a good deal. I did remove 1 star for the weird coating, but will update as appropriate.
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Reviewed in the United States on April 7, 2026
★★★★★ 5
Quality Faux Fur Throw
Color: 03 - Beige, Size: Throw (50" X 60"), Color: 03 - Beige, Size: Throw (50" X 60")
This blanket is nice and soft. It's an off-white color with one side being faux fur and the other being smooth. It is packaged tight but once unfolded it fluffs out nicely. I have another blanket made by this company and those blankets wash well, although I haven't had this one in the wash just yet. I tend to let the other faux fur blankets I have air dry and that usually works fine. I would caution against high heat on these. Ideally if you follow the cleaning instructions you should be fine though. The cost is on par with most box stores, decent value for what it is. It isn't super heavy and makes a nice throw for various scenarios. It does have a false leather patch on the front side which I am not a huge fan of. That sort of takes away from the authentic fur feel, but it isn't a huge drawback. I show that in one of my photos. Feels nice and cozy and would make a nice book nook blanket or chair covering. No chemical smells or anything like that. Overall very pleased with the product and I definitely recommend this brand from this and prior purchases.
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Reviewed in the United States on April 8, 2026