SKU: 25113053718

Imagine It Forward: Courage, Creativity, and the Power of Change

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Imagine It Forward: Courage, Creativity, and the Power of ChangeFROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY. NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK. Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of

FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY.

NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK.

Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE.

Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock's personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE's first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture.
As the woman who initiated GE's Ecomagination clean-energy and its (and NBC's) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a "change maker" by leading with imagination.

"Ideas are rarely the problem," writes Comstock. "What holds all of us back, really--is fear. It's the attachment to the old, to 'What We Know.'"

As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible.

For all those looking to spearhead change in their companies and careers, and reinvent "the way things are done," Imagine It Forward masterfully points the way.

Binding Type: Hardcover
Publisher: Currency
Published: 09/18/2018
ISBN: 9780451498298
Pages: 416
Weight: 1.40lbs
Size: 9.20h x 6.40w x 1.50d
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SKU: 25113053718

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Kristen S.
Belleville, US
★★★★★ 5
The best!
Color: Set8-4, Size: Medium
Super comfy, barely feel them at all, these are the only underwear I buy now, great for workouts or mountain biking!
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Reviewed in the United States on July 16, 2025
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Anita G Doran
San Leandro, US
★★★★★ 3
Legs curl up, panty liners don't stick, front and back are cut exactly the same.
I wear a pants size 8, and purchased an XL in these because I don't like tight underwear. They feel good, and fit well -- not baggy and not tight. However, the legs do curl up, which I might have expected if they were tight, but they're not. Panty liners stick at first, but not all day. And although there is printing on the inside back to provide a clue about what is supposed to be front vs back, there is no difference in the cut. The waist hits a bit lower in the back (on me) than in the front, which is not a deal killer, but, REALLY?? I'll keep these, but will keep looking for a better fit, and legs that don't curl up.
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Reviewed in the United States on July 25, 2022
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Margaret L Fulmer
West Palm Beach, US
★★★★★ 5
But - you can’t always figure out the back or front
Easy to wash and a good fit.
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Reviewed in the United States on July 27, 2025
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Cliente de Amazon
Boise, US
★★★★★ 5
Excelentes
Color: Set8-4, Size: XX-Large
Lindos, cómodos y el materia no se marca sin ser delgados
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VJR
Carnegie, US
★★★★★ 5
Great non plastic shirt for exercise and daily wear
Color: Claret, Size: Large
Soft and comfortable. Breathable material for exercise. Fits well (L, 5'3",150lb). Wish it was and inch or 2 longer
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Reviewed in the United States on May 27, 2026

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