SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Nichole
Carnegie, US
★★★★★ 5
Pastor recommended it
Format: Paperback
Good preparation for marriage
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Reviewed in the United States on May 6, 2025
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Donna Behan
Omaha, US
★★★★★ 5
A must read!
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This is a must read for anyone who is remarrying and wanting to include God.
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Reviewed in the United States on May 16, 2025
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S. Sloan
Pawtucket, US
★★★★★ 5
Must Read Before Marrying-Fantastic Resource for Building Intematecy
Format: Paperback
We started the study before we got engaged when we started thinking we might want to get married and we are still studying after we got married. This is a great resource I recommend for anyone even people who are already married. I learned so much about myself and my spous we started the study before we got engaged when we started thinking we might want to get married and we are still studying after we got married. This is a great resource I recommend for anyone even people who are already married. I learned so much about myself and my partner. Every time we start reading we end up stopping and talking for hours! This book really encourages intimacy between a couple in every aspect.
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JC in God’s Country
Massapequa, US
★★★★★ 4
Worth your effort
Format: Paperback
Good book & workbook if BOTH people are willing to engage & be open. We felt some of the questions asked could only be answered if you're already living together ~ we couldn't answer or imagine but just do the best you can & move past those. Think & be honest or it's pointless.
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Reviewed in the United States on September 25, 2018
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Alexis C.T.
Fort Morgan, US
★★★★★ 5
Highly Recommend!
Format: Paperback
Great book/curriculum. It has been very helpful to the growth of our couples who are married or seriously considering marriage. We like the content and found it helpful in allowing couples to work through the important aspects of their relationships.
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Reviewed in the United States on November 15, 2017

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