SKU: 62766360724

The Sephora Story: The Retail Success You Can't Makeup

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The Sephora Story: The Retail Success You Can't MakeupWhat can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.

Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It's the cosmetic birthplace for the iconic Kardashian contour. And it's a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.

The Sephora Story teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.

But it's just makeup, right? Wrong. It's an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora's story, you will learn:

  • How to lead the evolution of a decades old brand and how to relaunch it in a new market.
  • How to create a customer experience that revolutionizes an industry.
  • How to bring together multiple brands under one roof without compromising their identities.
  • And how to reach a younger audience and ignite a passion for your product.


Binding Type: Hardcover
Publisher: HarperCollins Leadership
Published: 05/26/2020
ISBN: 9781400220588
Pages: 192
Weight: 0.55lbs
Size: 8.20h x 5.30w x 0.80d
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SKU: 62766360724

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CLIFF PONDER
Massapequa, US
★★★★★ 4
Irrefutable research-based evidence for the literal resurrection of Jesus Christ
The resurrection of Jesus Christ is the cornerstone of the Christian faith. If He didn't rise from the dead, as the Apostle Paul said, then ""we are of all men most miserable." So we need to be able to give a reason for our faith, especially to unbelievers. The book is so well documented that few if any readers will be able to deny that the resurrection actually occurred. A great resource for laypeople, pastors, evangelists and skeptics.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 14, 2014
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TJ
Natrona Heights, US
★★★★★ 5
Huge help...
This was a huge help to me as I put together a lesson for my church on the Resurrection. There are some very devotional, personal aspects to this work as well as very helpful apologetics information.
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Reviewed in the United States on August 8, 2014
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Becky Smith
Los Angeles, US
★★★★★ 5
Five Stars
Great book by Josh
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Reviewed in the United States on December 19, 2015
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tom beckett
Louisville, US
★★★★★ 5
.thanks agai
Format: Hardcover
The book is hard to.good job thanks
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Reviewed in the United States on August 29, 2019
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Don McCulloch
Houston, US
★★★★★ 4
Amazing compilation of historical facts that I never heard before
Format: Kindle
Our local priest quoted from this book on Easter Sunday and that made me curious to read it. The book starts slowly, but the second half is a great history lesson, loaded with information that I had never known. Compelling.
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Reviewed in the United States on April 6, 2016

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