SKU: 62840530068

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s

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Description

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970sAmida Digitrend Manual Wind Driver's Watch (1970s) A Futuristic Relic of Retro Horology A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Drivers Watch captures the essence of experimental design and space age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Amida Digitrend Manual Wind Driver's Watch (1970s) – A Futuristic Relic of Retro Horology

A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Driver’s Watch captures the essence of experimental design and space-age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Optical Innovation – The Light Reflective Display (LRD)

At the heart of the Amida Digitrend lies its most whimsical innovation: the patented Light Reflective Display (LRD). Conceived as a cost-effective counterpoint to the LED craze of the era, the LRD ingeniously uses mirrored prisms to refract horizontally mounted jump hour discs into a vertical reading format. Time appears to float, cleanly legible at a 90-degree angle—a practical driver’s aid and a visual spectacle in its own right.

What you see is not what you get; the movement rests flat in the case, but the digits beam upward, defying the logic of traditional watchmaking with optical trickery worthy of science fiction.

Raw Mechanical Character – The MBWC One-Jewel Caliber

Inside ticks a humble yet charming MBWC (Michael Berger Watch Company) one-jewel pin lever movement. Designed for affordability rather than finesse, this mechanical heart is simplistic yet surprisingly reliable. Each winding is a small ritual of retro mechanical engagement, reaffirming the watch’s analogue soul in a world that was rapidly shifting toward digital coldness.

And while the movement may lack the pedigree of haute horlogerie, its authenticity lies in its honesty—no-frills mechanics delivering the quirky promise of a futuristic experience.

Form Meets Funk – Brutalist Steel Case and Bracelet

Encased in a sharply angular base metal body measuring 40mm by 37mm, the watch embraces the brutalist lines and forward-leaning ergonomics of 1970s industrial design. The integrated full-length steel bracelet completes the look—chunky, utilitarian, and undeniably of its time. Despite its affordable origins, the case has aged remarkably well, retaining a crisp geometry that enhances the bold silhouette.

This is not a watch for the understated. It’s a conversation starter, a collector’s delight, and a wearable time capsule from the peak of retro-futurist optimism.

A Cult Icon – Collectible and Rare

Originally showcased at Basel Fair 1976, the Amida Digitrend was a direct response to the prohibitively expensive digital driver’s watches like the Girard-Perregaux Casquette and Bulova Computron. Amida offered something equally eye-catching at a fraction of the cost. Though it was never a mainstream success, the Digitrend has since achieved cult status among collectors, praised for its unorthodox design and underdog narrative.

Rarely seen in such preserved condition, and with its optical system still performing its magic, this example embodies the best of the genre—a genuine relic from an era that wasn’t afraid to dream differently.

Specifications:

  • Model: Amida Digitrend LRD Driver’s Watch

  • Year: Circa 1976

  • Movement: MBWC Manual Wind, One-Jewel Pin Lever

  • Display: Jump Hour with Light Reflective Display (LRD)

  • Case Material: Base metal

  • Case Size: 40mm x 37mm

  • Bracelet: Integrated full-length steel bracelet

  • Crystal: Acrylic

  • Condition: Very Good – crisp case lines, functional LRD, reliable movement

Why This Watch?

The Amida Digitrend isn’t just a wristwatch—it’s a window into a moment when watchmakers dared to think sideways, literally. It may not boast gold or gems, but it offers something arguably rarer.

Shipping Notes
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Exchange/Return Notes
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SKU: 62840530068

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Madison Shehan
Alexandria, US
★★★★★ 5
Good find
Color: Stainless Steel, Size: Medium Size
Great quality, durable, easy to clean, light. Super easy to use. Love the color, really helps me see if I got it fully clean. Numbers are perfect size and not too dim/bright to read. Mine has lasted around 2 years with weekly use and have had no problems
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Reviewed in the United States on May 22, 2026
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Charlie Price
Belleville, US
★★★★★ 5
Strong and reliable disposable forks for parties
I bought these Amazon Basics disposable clear plastic forks for a recent gathering and was impressed by their quality. They have a sturdy, thick construction that doesn't bend or snap easily, even when cutting through steak or other firm foods. The simple clear design looks elegant and fits any table setting, making them ideal for parties, picnics, or office events. The 100-count pack ensures I always have plenty on hand, and they come neatly packed for easy storage. Overall, these forks are a cost-effective and convenient alternative to washing real silverware without sacrificing performance.
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Reviewed in the United States on March 26, 2026
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Donna
Carnegie, US
★★★★★ 5
A quality product
Sturdy. Cost efficient. Look nice. These are thicker and larger than many disposable utensils.
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Reviewed in the United States on May 11, 2026
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Nacho Business
Port Orchard, US
★★★★★ 5
Sturdy
Surprisingly sturdy for disposable forks. They don’t snap easily and can handle heavier foods without bending. Great for parties, events, or everyday convenience. Good quality and a solid value for the price.
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Reviewed in the United States on April 12, 2026
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Shaun T Walker
Los Angeles, US
★★★★★ 5
Worth the money
Great quality. Super sturdy. I also want to mention the price is great for what you get.
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Reviewed in the United States on May 25, 2026

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