SKU: 7020837953

Brief: Make a Bigger Impact by Saying Less

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Description

Brief: Make a Bigger Impact by Saying LessGet heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Binding Type: Hardcover
Publisher: Wiley
Published: 02/10/2014
ISBN: 9781118704967
Pages: 234
Weight: 0.96lbs
Size: 9.15h x 6.25w x 0.89d
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SKU: 7020837953

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Lake Worth, US
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Best oil hands down
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This is the only oil I use now, my mechanic recommended it. Works great in my Mazda3, runs smooth and no leaks. More expensive but, worth it.
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Reviewed in the United States on May 22, 2026
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Best Oil on the Market
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I’ve used this and only this in my 15 Scion FRS since I bought it . I used to change it every 5k but I retired and now it’s a once a year oil change with less than 5k per year. The car has never had any issues with this oil . Since NASCAR changes oil in the cars every 500 miles I don’t whine about changing it once a year. $40 for oil is better than $10k for another built motor
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I absolutely love this product—I've already used it multiple times. The price is affordable, too. Thank you to the seller! Five stars!
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Grantham, US
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I just got it changed about 30 min ago and the engine sounds like a little cat
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My Audi factory setting says I should use VW 508.00. Somewhere online it says 5w-40. It's 82000 miles and I decided to give it a shot to go 0W-20 which is what VW508.00 is. I just got it changed about 30 min ago and the engine sounds like a little cat. The gas pedal feel is very smooth, there's definitely less resistance when pushing forward. In Sports mode driving, the engine is not as loud and the lag or drag is noticeably less. And when it hits 100k, I will do a engine flush to see if I can get further improvements. So far, I really love Liqui Moly. I used to use it on my S500 and it was very smooth. A little more money goes a long way! Don't settle for less for your German cars. Update: I just did another 1000 miles in a week to Vegas and back. The fuel economy improved about 20%. The power increase is amazing. I could notice when I am going fast, the sustained speed at high speed is easy and continuous, It doesn't just hit a snag when your foot is off the pedal. And the engine is definitely a lot quieter and smoother. I am amazed at the overall improvement after using this oil. No other oil will do from now on.
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San Leandro, US
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Perfect for Nissan Altima 2018 . Huge difference .
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