SKU: 72007288977

Causal Inference in Python

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Causal Inference in PythonHow many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference. In this book, author Matheus Facure, senior data scientist at Nubank, explains the largely untapped potential of causal inference for

How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference.In this book, author Matheus Facure, senior data scientist at Nubank, explains the largely untapped potential of causal inference for estimating impacts and effects. Managers, data scientists, and business analysts will learn classical causal inference methods like randomized control trials (A/B tests), linear regression, propensity score, synthetic controls, and difference-in-differences. Each method is accompanied an application in the industry to serve as a grounding example.With this book, you will:
Learn how to use basic concepts of causal inference
Frame a business problem as a causal inference problem
Understand how bias gets in the way of causal inference
Learn how causal effects can differ from person to person
Use repeated observations of the same customers across time to adjust for biases
Understand how causal effects differ across geographic locations
Examine noncompliance bias and effect dilution
About the AuthorMatheus Facure is an Economist and Senior Data Scientist at Nubank, the biggest FinTech company outside Asia. His has successfully applied causal inference in a wide range of business scenarios, from automated and real time interest and credit decision making, to cross sell emails and optimizing marketing budgets. He is also author of Causal Inference for the Brave and True, a popular book which aims at making causal inference mainstream in a light-hearted, yet rigorous way.

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SKU: 72007288977

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Debby & Brian
Charlottesville, US
★★★★★ 5
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This is the true definition of Cozy Omegaverse. LA wedding coordinator meets her pack at the location for a couple’s destination wedding. Low angst because they are scent matched high heat with heats and knots. Everything you love about this genre with very little anxiety. Simply a fun experience to read and a book I will comeback to when I’m in a slump. I simply love reading this book
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Reviewed in the United States on March 19, 2026
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Cute Omegaverse story
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3.75 stars and 2 for spice. Adorable Omegaverse story about a wedding planner who has to go to a small town to plan a wedding for a movie star. While there, she meets her pack. This covers her struggles of not living there but trying to keep her relationship going with her 3 Alphas. It's a quick read and cute, so I recommend it for people who like light-hearted RH stories.
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Dani
West Palm Beach, US
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real good
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This was a solid read for the ABO universe. The characters are great. The smut scenes were well written. And the town is so cute I want to go there. It didn’t have much character development it just felt like I was getting to the characters as they were getting to know each other.
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Reviewed in the United States on April 27, 2025
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Tstar
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So sweet
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It’s so unexpectedly sweet that it sneaks up on you. Each character is so unique and charming. I love the openness and honesty among their pack. It really blows me away how wonderful this omegaverse trope plays out. I received a free copy of this book and am voluntarily leaving a review.
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Queen of Anxiety
Chelsea, US
★★★★★ 2
Needs editing
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Cute storyline and promising characters, but the lack of editing is painful to read. I would love to read an edited version.
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Reviewed in the United States on April 10, 2025

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