SKU: 98914060497

The Social Media Marketing Book

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Description

The Social Media Marketing BookAre you looking to take advantage of social media for your business or organization? With easy to understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best and avoid the worst of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Binding Type: Paperback
Publisher: O'Reilly Media
Published: 11/01/2009
ISBN: 9780596806606
Pages: 232
Weight: 0.64lbs
Size: 6.02h x 8.00w x 0.49d

Review Citations: Reference and Research Bk News 02/01/2010 pg. 125
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SKU: 98914060497

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4.6 ★★★★★
Based on 17 reviews
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Vickie Allen
West Palm Beach, US
★★★★★ 5
Great book!
Format: Hardcover
Great book and makes a great gift to older teens and young adults. John Mark Comer is one of my favorite Christian authors!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 18, 2026
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Verified Purchase
Langston
West Palm Beach, US
★★★★★ 5
The Amazing, Original View of Sex, Marriage and Romance.
Format: Hardcover
Two words: So. Good. I hadn't read anything by John Mark Comer before, but now I'm definitely looking at reading his other books. The depth, honesty, intensity and openness of Loveology really makes it a great tool for getting God's perspective on some of the most important topics in life. So good. As a young man (not even in my twenties yet), this was a great, consuming, eye-opening book that I'm so grateful God allowed me to read. I saw a video for it on Jefferson Bethke's YouTube channel and knew from that moment that I needed to read it. Although it took a few months, I finally ordered the book and got in the mail a few days later. The information and perspective this book both gave me and enforced are priceless. If you're a young man (or "teenager), and a Christian one a that, you NEED to read this book. If you're a young woman (or "teenager"), and a Christian one at that, you also NEED to read this book. As the younger generation, this is stuff we need to get. We have our entire lives ahead of us, and the more things we do God's way the first time around, the more He can do through us and for us as we continue down our path for life. Sexuality, marriage, romance, and God's place in all of this has been so freaking warped and twisted in our spiraling American culture. We need God's truth on this topic like *crazy.* Everyone does, but especially Christian youth. God has amazing things for us to do, but we can't do those things if we have bad relationships, wrong views of sex or warped ideas of marriage standing in the way. And while this book is definitely not the only way for us to get this truth, it is an extremely good start.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2014
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yashyy
New York, US
★★★★★ 4
A great dive into "love"
Format: Hardcover
A perhaps too easy-to-read book with an interesting perspective on the concept of love, sex, and romantic relationships. It provided for me a mostly pleasant confrontation with my beliefs about love. Props to the author for the ballsy somewhat "counter-cultural" content. Good read for all interested in the idea of love, regardless of one's belief.
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Reviewed in the United States on August 15, 2023
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Blake Denton
Battle Creek, US
★★★★★ 5
It is a great way to learn more about Love
Format: Hardcover
Does an excellent job breaking down love and teaching the Hebrew words to better understand the subject
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 26, 2025
A
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Amazon Customer
Draper, US
★★★★★ 5
MUST READ - Biblical Perspective of Sex and Relationships, Great Book For Late Teens
Format: Hardcover
This book gives a right on Biblical perspective of dating, relationships, sex and more. Every Christian parent should buy this for their older teenage kids. I bought this book for my 18 year old daughter. She took it to school and found out that several of her friends had heard about the author and were also reading it. Her boyfriend is reading it now too. The Q&A portion at the end of the book is so good.
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Reviewed in the United States on March 3, 2024

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