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Description
Hooked: How to Build Habit-Forming Products Book by Nir Eyal – A Guide to Product Design, Consumer Behavior, and Strategy for Success in StartupsNir Eyal reveals how successful companies create products people can't put down and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through
Nir Eyal reveals how successful companies create products people can't put down - and how you can tooWhy do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
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4.2 ★★★★★
Based on 21 reviews
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Product Reviews
★★★★★ 5
Works
Color: for X3 2022-2024，X4 2022-2025【12.3 inch Screen】, Color: for X3 2022-2024，X4 2022-2025【12.3 inch Screen】
It fits with my BMW X3 2022. It also has a back pocket that offers storage behind the screen. I wish it had a magnetic holder but that has nothing to do with this product.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 29, 2025
★★★★★ 3
Fits great minus no horizontal view
Color: for X3 2018-2021，X4 2019-2021【10.3 inch Screen】
Can’t move the phone to horizontal, only vertical. I sent it back because of this.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 4, 2025
★★★★★ 4
Works as expected
Color: for X3 2018-2021，X4 2019-2021【10.3 inch Screen】
Works as expected.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 4, 2026
★★★★★ 1
Not compatible
Color: for X3 2018-2021，X4 2019-2021【10.3 inch Screen】
Nice, but it didn't fit my X3.
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Reviewed in the United States on October 30, 2025
★★★★★ 1
Very slow, but good quality
Color: 2White
It works as expected, but my phone says that it is a slow charger even when plugged in my fast charger brick. False advertising. Really wish it charged a little faster
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 30, 2026
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