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Description
The Strategic Digital Media EntrepreneurCondition: BRAND NEW ISBN: 9781119218043 Year: 2018 Publisher: John Wiley & Sons Inc (US) Pages: 272 Description: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in
Condition: BRAND NEWISBN: 9781119218043
Year: 2018
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age
The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences.
Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to:
Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age
Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances
Understand and prepare to exploit the vast potential inherent in the next generation of digital tech
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4.3 ★★★★★
Based on 27 reviews
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Product Reviews
★★★★★ 5
Excellent board book!
Format: Board book, Format: Board book
"Let's Go, Puppy!" is an excellent board book that teaches early sounds in a fun and interactive way. Each page is filled with vibrant colors and cute illustrations that capture a child's attention and encourage them to learn.
I highly recommend, "Let's Go, Puppy!" to parents and caregivers looking for a high-quality resource for teaching early words to young children. Its engaging illustrations and carefully chosen vocabulary make it an excellent choice for children in the early stages of language development.
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Reviewed in the United States on July 2, 2023
★★★★★ 5
Amazing!
Format: Board book
I love this book. It's a great book for children with speech issues to use to practice, and it is terrific for early literacy. The story is super cute, and the pictures are awesome. Literally, the only thing that could be improved is if the faces of the parents were shown in all the pages. I don't understand why they are cut off on several pages. Otherwise, I highly recommend!
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Reviewed in the United States on July 7, 2023
★★★★★ 3
Definitely toddler and younger
Format: Kindle
This books is cute and has a ton of repetition. It’s very simple and sweet - but it says baby-3 years of age and I think 2.5 and under is the highest age I’d go. My three year old got bored after two readings, so we’re going to give it to her little cousin.
Love that it’s a board book so it will stand up to tiny hands!
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Reviewed in the United States on July 4, 2023
★★★★★ 5
super cute
Format: Kindle
Yay this is super cute for a little dog loving early communicator. And a dog loving momma! Thanks sm! U
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Reviewed in the United States on December 8, 2025
★★★★★ 5
Adorable and useful!
Format: Kindle
Great for early language and sounds. As a mom and a special education teacher I love this book. Very sweet and enjoyable for a little one. But most importantly, written by a speech pathologist with all of the so important early sounds.
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Reviewed in the United States on July 25, 2023