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Description
Artificial Intelligence for MarketingCondition: BRAND NEW ISBN: 9781119406334 Year: 2017 Publisher: John Wiley & Sons Inc (US) Pages: 368 Description: A straightforward, non technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientistbut it does explain how Artificial Intelligence and Machine Learning
Condition: BRAND NEWISBN: 9781119406334
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you:
Speak intelligently about Artificial Intelligence and its advantages in marketing
Understand how marketers without a Data Science degree can make use of machine learning technology
Collaborate with data scientists as a subject matter expert to help develop focused-use applications
Help your company gain a competitive advantage by leveraging leading-edge technology in marketing
Marketing and data
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Product Reviews
★★★★★ 5
Great quality
Color: Dark Blue, Size: 6.4-Quart - Deep
Works perfectly! I’ve been searching for a reasonably priced cast iron pot, and this is it. Great quality, cooks evenly, and feels very durable. Excellent value for the money!
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Reviewed in the United States on June 3, 2026
★★★★★ 5
Buy it!
Color: Dark Blue, Size: 6.4-Quart - Deep
Love this pot! It’s the perfect size for large recipes, cleans very easily, and the rich, blue color is gorgeous!
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Great Product.
Color: Dark Blue, Size: 6.4-Quart - Deep
This is a great size, great value, holds heat. Made double recipe of Mac and cheese in it - brought it to a party and Mac and cheese was still warm. In glass it would have needed to be reheated.
Also- looks awesome in my kitchen.
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Reviewed in the United States on May 13, 2026
★★★★★ 5
Heats evenly, quick clean up.
Color: Teal, Size: 6.4-Quart - Deep
Very heavy and well-made, heats evenly and cleans up in a snap, no scouring necessary. I’ve cooked everything from stewed chicken to etouffee and risotto, all dishes came out well.
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Reviewed in the United States on May 29, 2026
★★★★★ 4
Great choice. Choose medium to small sizes for easy maneuver
Color: Cream, Size: 7.3-Quart - Deep
Love this Dutch oven. I bought a cream one. I recommend a dark color: it may be easy to clean, but it may retain some foods colors. I recommend a medium sized oven. I have the big one and it is too heavy to carry on and when using for baking, it can be tricky. I made stew and chunk roast beef and worked good. I would recommend a medium size for good handling. Also because smaller sizes may be easier to use in electric stoves as the glass can get damaged.
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Reviewed in the United States on May 25, 2026