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Description
Designing Brand IdentityCondition: BRAND NEW ISBN: 9781118980828 Year: 2017 Publisher: John Wiley & Sons Inc (US) Pages: 336 Description: Designing Brand Identity Design Business Whether you? re the project manager for your company? s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity
Condition: BRAND NEWISBN: 9781118980828
Year: 2017
Publisher: John Wiley & Sons Inc (US)
Pages: 336
Description:
Designing Brand Identity
Design/Business
Whether you?re the project manager for your company?s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
3 sections: brand fundamentals, process basics, and case studies.
Over 100 branding subjects, checklists, tools, and diagrams.
50 case studies that describe goals, process, strategy, solution, and results.
Over 700 illustrations of brand touchpoints.
More than 400 quotes from branding experts, CEOs, and design gurus.
Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders?global and local. It?s an essential reference for implementing an entire brand system.
Carlos Martinez Onaindia
Global Brand Studio Leader
Deloitte
Alina Wheeler explains better than anyone else what identity design is and how it functions. There?s a reason this is the 5th edition of this classic.
Paula Scher
Partner
Pentagram
Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it?s been my blueprint for using design to impact people, culture, and business.
Alex Center
Design Director
The Coca-Cola Company
Alina Wheeler?s book has helped so many people face the daunting challenge of defining their brand.
Andrew Ceccon
Execu
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Product Reviews
★★★★★ 5
Good quality and value!
Color: 01-grey, Size: 20" X 26" (Pack of 2)
Washed nicely and cooled pretty well! Love thaf they stay on the pillow for my ASD son. Just what I was looking for! Would recommend!
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Great case
Color: 03-dark Grey, Size: 20" X 26" (Pack of 2)
Love these pillow cases! FYI: 20" X 26" are PERFECT for supposed "queen size" feather pillows. 20" x 30" ones are too big and allow the feather pillow to flatten out too much. There is a bit of stretch to the cases. The "cool side" of the pillow case IS NOTICEABLY COOLER than the other side. Good zipper.
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Reviewed in the United States on March 31, 2026
★★★★★ 3
Hmmmm not really a cooling case
Color: 07-beige, Size: 20" X 36" (Pack of 2)
I bought these because like many I get hot at night, right around my neck. While it's soft and satin to the touch, and cool to touch, it doors keep me cool presay. I still get hot, I flip the pillow and because it's cool, I get cooled down. Again doesn't actually keep me cool all night though.
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Reviewed in the United States on March 4, 2026
★★★★★ 5
That I keep my head, cool
Color: 01-grey, Size: 20" X 26" (Pack of 2)
They are cool and that’s exactly what I wanted. Something that wasn’t hot and I’m very happy with my purchase.
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Reviewed in the United States on April 27, 2026
★★★★★ 5
Cool, Comfortable, and Worth Every Penny!
Color: Light Gray, Size: Standard
I’m honestly impressed with these pillowcases! From the first night, I could feel the difference—they stay noticeably cool, which is perfect if you tend to sleep hot like I do. The fabric feels silky smooth against the skin without being slippery, and it’s really gentle on both my hair and face.
I’ve also noticed I wake up less sweaty and more comfortable overall. They fit my pillows well and don’t slip off during the night, which is a big plus. After washing, they held up great—no fading, shrinking, or loss of softness.
If you’re looking for pillowcases that actually help keep you cool and comfortable through the night, these are definitely worth it. I’ll be buying more!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 7, 2026
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