SKU: 6061036657

China's Super Consumers

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Description

China's Super ConsumersUnlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone

Unlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone interested in the dynamics of the Chinese marketplace.

Written by industry experts Savio Chan and Michael Zakkour, 'China's Super Consumers' showcases real-world stories and case studies from both foreign and domestic brands that have achieved remarkable success in navigating the complexities of selling in China. Discover the strategies that work, the pitfalls to avoid, and how to effectively engage with these super consumers. Learn what products Chinese consumers are eager to buy, alongside their preferred shopping channels and why they make purchasing decisions.

This book not only serves as a practical guide but also as a comprehensive resource to help you understand the transformative impact of Chinese consumers on the global market. Enhance your business strategies and improve your marketing approach with actionable insights tailored to the unique characteristics of the Chinese consumer landscape.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240


Description:
Chinese Consumers are Changing The World ? Understand Them
and Sell To Them


China has transformed itself from a feudal economy in the
19th century, to Mao and Communism in the
20th century, to the largest consumer market in the
world by the early 21st century. China's Super
Consumers explores the extraordinary birth of consumerism in
China and explains who these super consumers are. China's Super
Consumers offers an in-depth explanation of what's inside the
minds of Chinese consumers and explores what they buy, where they
buy, how they buy, and most importantly why they buy.


The book is filled with real-world stories of the foreign and
domestic companies, leading brands, and top executives who have
succeeded in selling to this burgeoning marketplace. This
remarkable book also takes you inside the boardrooms of the people
who understand Chinese consumers and have had success in the
Chinese market.


A hands-on resource for succeeding in the Chinese
marketplace

Filled with real-world stories of companies who have made an
impact in China

Discover what the Chinese consumer wants and how to deliver the
goods

Written by Savio Chan and Michael Zakkour, two leading experts
on the Chinese market



This book is an invaluable resource for anyone who wants a clear
understanding of how China's Super Consumers are changing the world
and how to sell to them.
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SKU: 6061036657

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Tani M.
Pawtucket, US
★★★★★ 5
Is super soft and works for elderly
Size: 2' x 3' (Natural shape, Sheepksin, Oblong), Color: Ivory White
My mom has been ill and confined to her recliner for sleeping. She developed pressure sores and was in a great deal of pain. We needed to treat the sores and I researched how to prevent in first place and found that genuine sheepskin helps. I had no idea this was a thing. I ordered this for her recliner and a seat one for the car. She loves this. She said she could feel an immediate difference in sitting for so long that she didn't need to shift constantly. I don't understand the mechanics behind why this works but I'm grateful for something natural and affordable like this to offer such relief.
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Reviewed in the United States on June 26, 2025
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龍気
Natrona Heights, US
★★★★★ 5
Photo of the color differences for you!
Size: 2' x 3' (Natural shape, Sheepksin, Oblong), Color: Ivory White, Size: 2' x 3' (Natural shape, Sheepksin, Oblong), Color: Ivory White
The white one seems softer than the cream one!? Seems like great value for your money for a single pelt, the seller and product didn’t seem sketchy at all.
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Reviewed in the United States on January 25, 2026
M
Verified Purchase
Moe
Phoenix, US
★★★★★ 5
Nice
Size: 2' x 3' (Natural shape, Sheepksin, Oblong), Color: Ivory White
Worth it
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Reviewed in the United States on January 1, 2026
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Jewels
Los Angeles, US
★★★★★ 4
Design worthy
Size: 2' x 3' (Natural shape, Sheepksin, Oblong), Color: Ivory White
Good looking and thick and solid and comfortable.
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Reviewed in the United States on September 26, 2025
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Ivysawrudy
Lake Worth, US
★★★★★ 5
Great sheepskin seat covers
Color: Grey, Size: Front Seat Cushions-2 Pcs, Color: Grey, Size: Front Seat Cushions-2 Pcs
These are a perfect fit for my Mazda CX5 seats. I got the grey which compliments my interior and hopefully will not get as hot as black ones would. The shearling covers are plush without looking too hairy. They are real wool despite some reviewers opinions. (they feel like one of my sheep, only cleaner lol). The attachments work well. Just slip the plastic piece through the seat crack until it flips and holds. Mine also came with elastic straps and hooks to anchor the front but I can’t find a good place to hook them so I will not use them. The grippy backing keeps them in place just fine. These covers elevate the car interior and are super comfy. Very happy with my purchase.
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Reviewed in the United States on April 1, 2026

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