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Description
Emotion by DesignCondition: BRAND NEW ISBN: 9781847943552 Format: Trade paperback (UK) Year: 2022 Publisher: RANDOM HOUSE UK Pages: 320 Description: A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination and, just sometimes, change how the world thinks.
Condition: BRAND NEWISBN: 9781847943552
Format: Trade paperback (UK)
Year: 2022
Publisher: RANDOM HOUSE UK
Pages: 320
Description:
A revelatory guide to creativity in business, from the genius behind Nike's greatest campaigns
Just do it. Find your greatness. Believe in something. For decades, Nike's campaigns have been so radically creative that they make an indelible mark on the public imagination - and, just sometimes, change how the world thinks.
It's an art form that Greg Hoffman understands better than anyone. Over 30 years at Nike, he crafted some of the most iconic campaigns in history- from Colin Kaepernick's 'Dream Crazy' ad, to the instantly recognisable logos used by Roger Federer and Serena Williams. By the end of his career, he was Chief Marketing Officer - responsible for maintaining the brand recognition of the Nike swoosh everywhere on Earth.
Now, Hoffman reveals the simple principle that Nike use to power their creativity- emotion by design. Combining scientific analysis and artistic daring, emotion by design helps Nike forge deep, personal bonds with their customers - crafting campaigns that chime with people's most audacious dreams.
But this method needn't be limited to Nike. In Emotion by Design, Hoffman reveals how you too can drive your creativity the Nike way- by drawing on the talents of a diverse team, by forging a culture where everyone is hypercreative, and by spotting which ideas have the potential to capture imaginations around the world.
The result is a masterclass in creativity, gleaned from a lifetime with one of the world's most innovative brands. We can all harness the power of emotion by design.
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Product Reviews
★★★★★ 3
Nice, but easily chewed apart.
My dog loves it, but needs supervision because he can bit off bits. He's a small dog with little teeth.
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Reviewed in the United States on June 13, 2026
★★★★★ 4
JAYU PET Toothbrush Toy Dog Chew
The JAYU PET Toothbrush Toy Dog Chew is pretty cool. I used my toy poodle’s favorite toothpaste and he had a hard time really getting into the grooves. This seems like a good idea and it’s hit or miss with anything like this. My dog loved it more and tried harder when I used peanut butter. I just end up having to clean o it the grooves as he can’t get to it all. Big breeds might do better, but this is cute and could work.
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Reviewed in the United States on January 15, 2026
★★★★★ 5
Highly Recommend for Aggressive Chewers!
I recently purchased the JAYU PET Toothbrush Toy Dog Chew Toy, and it has exceeded my expectations. If you’re looking for dog chew toys that are both durable and functional, this is a great choice. My dog is an aggressive chewer, and this toy has held up extremely well without breaking or wearing down.
What I love most is how it helps clean my dog’s teeth while chewing. The textured design removes plaque and tartar naturally during playtime. It’s much easier than brushing my dog’s teeth manually, and my dog actually enjoys using it.
This dog dental toy is perfect for small and medium dogs and keeps them busy for long periods, which helps reduce boredom and destructive behavior. It’s sturdy, safe, and clearly designed with dental health in mind.
Overall, this is one of the best dog chew toys I’ve purchased—durable, engaging, and great for maintaining my dog’s oral hygiene. I will definitely be buying another one!
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Reviewed in the United States on December 24, 2025
★★★★★ 2
Not for aggressive chewers
My 14 pound puppy chewed a big chunk out within 30 minutes. Would not recommend if you have a dog that likes to tear into things
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Reviewed in the United States on May 30, 2026
★★★★★ 1
Not for aggressive chewers as labeled; poor quality
Really disappointed in this item. My barely 16 lb., 1 1/2 yr old labradoodle chewed right thru the plastic in literally 6 seconds. I was going to toss it but at $18, the item should live up to its description-this toothbrush toy is rated 80% on the aggressive chew scale as per packaging…NOT AT ALL! She bit off a couple off chunks immediately, then proceeded to bite off the spikes…couldn’t believe how quickly the toy was destroyed & I took it away within moments of giving it to her.
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Reviewed in the United States on February 10, 2026