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Description
Design a Better BusinessUnlock the potential of your innovative ideas with this essential guide, 'Design a Better Business.' This comprehensive resource, crafted for forward thinking entrepreneurs and business leaders, provides a detailed framework for transforming your initial concepts into scalable ventures. This practical guide walks you step by step through the entire design journey, ensuring you efficiently navigate from the inception of an idea to consolidating it into
Unlock the potential of your innovative ideas with this essential guide, 'Design a Better Business.' This comprehensive resource, crafted for forward-thinking entrepreneurs and business leaders, provides a detailed framework for transforming your initial concepts into scalable ventures. This practical guide walks you step-by-step through the entire design journey, ensuring you efficiently navigate from the inception of an idea to consolidating it into a thriving business model.Inside, you'll discover over 20 invaluable design tools and techniques that empower you to embrace uncertainty and drive your vision forward. The book is enriched with more than 50 real-world case studies from renowned corporations like ING Bank, Audi, Autodesk, and Toyota Financial Services, as well as innovative startups and impactful social organizations. These examples not only showcase successful practices but also highlight common pitfalls to avoid in your entrepreneurial journey.
Gain insights from esteemed thought leaders including Steve Blank on innovation, Alex Osterwalder on business modeling, and Nancy Duarte on impactful storytelling. Ideal for anyone aiming to enhance their business strategy and implement transformative ideas, 'Design a Better Business' is your roadmap to success.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781119272113. Year: 2016. Publisher: John Wiley & Sons Inc (US). Pages: 272.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119272113
Year: 2016
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
This book stitches together a complete design journey from beginning to end in a way that you™ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
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4.8 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
Great value
Color: Dark Black
Great size and comfort. Very fair price for the quality of the piece. I like the back support and mobility.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Great find!!
Color: White Rose Velvet, Color: White Rose Velvet
This thing rocks. I hope it lasts longer than my last gaming chair bc it was double the price. It arrived days earlier than estimated, is soft, comfortable, and really pretty. I did not love the instructions, but I figured out assembly without too much trouble. It reclines without falling over and goes up and down smoothly. My cats immediately love it, so I’m really happy! Let’s hope it withstands longevity.
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Reviewed in the United States on June 7, 2026
★★★★★ 5
Great and comfy
Color: White
This is genuinely such a good chair and super comfy, the assembly was a little confusing at first but it’s very simple once you get started. I’m 5’2 and it’s nice and big, you can sit however you want and although it is expensive I do think it’s worth it. You can fully recline down to sleep if you wanted as well. It’s nicely designed and sturdy. Definitely get it if you are thinking about it!!
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Reviewed in the United States on June 5, 2026
★★★★★ 5
LIFE-CHANGING. The only chair you'll ever want or need.
Color: Black
So... This chair has absolutely changed my life. I don't often leave reviews, but this is WORTH IT. I want one in every room in my home. Just as the other reviewer with the 'life-changing chair' title to their review: I've had 100% the same experience - especially as someone who sits 3,000 different ways w/ ADHD lol. So, in addition to agreeing with all those comments...
I'll just add a few more thoughts here to further convince you:
- I received the Cream/Teddy one as a Christmas gift and have literally have looked forward to sitting it in for work every. single. morning. for work.
- I *ALSO* purchased a second one in the black velvet one to gift to my partner and his experience has also been 'life-changing.' (The black velvet is definitely sleeker looking, almost a teeny slippery, but just beautiful fabric. Love it. A note here: the fabric came with a crease, which steamed out no problem.)
- I sit and edit websites and photo/video everyday, all day, for work, and I also spend a good chunk of my time gaming with my partner. (Now we are *both* very comfortable for those longer 5+ hour sessions.)
- Previously I had tried the viral criss-cross chair and while it was cute and great at first, it just didn't hold up and started causing numb spots on my lower back after ~2 hours. Not an all-day chair at all. This one has solved all back issues for me!
Size: definitely big & the back is quite a tall height but it makes you feel cozy, supported, *and* you can lean back, recline, adjust every little bit you like, have space for a velcro cat, sit criss-cross or 3,000 other ways as a ADHDr trying to sit all day, lol, etc. -- all things I was looking for in an upgrade. For reference, it fits someone 5'5" to 6"5" just as comfortably. I'd say it feels on the bigger side for someone under 6 foot, but personally, I love that. It's like a real adult chair - much needed if you sit for 6+ hours a day.
Leg rest: Easy to flip out, I love using this so you can sit cross cross AND lean back, or just as extra 'accommodate the cat' space.
Noise level: the arms clicking down/adjusting is loud, but I don't find myself adjusting them all that often. Especially when my cat claims this chair first, anticipating the start of our work day.
Comfort level: 100% and 2.5-3 months in, it's still going strong and I'm more obsessed each day.
*To the store: THANK YOU for making this chair, please never stop.
*To the person reading this review: BUY IT. Let this be the review to convince you - your cat will take over the chair and you'll have to fight over it, it's that comfy. I mean, they know best, do they not?
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Reviewed in the United States on February 15, 2026
★★★★★ 4
Beautiful sturdy, cozy chair, BUT…..
Color: White, Color: White
Updated review.
I was so excited to get this chair that I jumped the gun and wrote the review prior to spending more time seated.
I only have one issue, which is the back bottom of the seat cushion. That’s a big deal. It appears so thick, fluffy and inviting, however, when I sat in it for a couple of hours it completely went flat in the back feeling like I was sitting on a board. I’m 5’4” 180 lbs, which means my feet don’t touch the floor so adding a cushion will elevate me a little more. I’m OK with that but it’s going to ruin aesthetic of the chair which is which is not ok. I do love the idea of this chair. It’s design and the color. I wish the seat cushion had a zipper, which would eliminate my issue. I’d say if you’re someone who has to spend a lot of hours in this chair, you probably won’t like it. I do like the reclining back and the foot rest. It is comfortable to lay back but that doesn’t change the issue in the back bottom of the seat cushion.
I absolutely love this chair, I didn’t want to get up. It’s beautiful and cozy. Assembly was easy as I’ve assembled chairs before. I changed the wheels to a double roller blade easy on hard wood floors. I also scotch guarded the entire chair. This chair is sturdy and well made.
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Reviewed in the United States on February 25, 2026