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Description
Design To GrowCondition: BRAND NEW ISBN: 9780241198384 Format: B format paperback Year: 2016 Publisher: Penguin UK Description: Clear and actionable, this book is a must read for leaders, creatives and entrepreneurs. Tomorrow's business winners need two things scale and agility. The answer to both is design. For over a century, The Coca Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth
Condition: BRAND NEWISBN: 9780241198384
Format: B-format paperback
Year: 2016
Publisher: Penguin UK
Description:
Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.
Tomorrow's business winners need two things- scale and agility. The answer to both is design.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.
In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.
Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.
'A handy blueprint for how any company can use design to stay ahead of the competition' The Times
'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Great customer service.
Color: Brown
Great product well done 👏
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Reviewed in the United States on May 20, 2026
★★★★★ 5
Looks and works great
Color: Brown
It is a good organizer that looks good.
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Fit all of my colognes, deoderants, watches, and glasses.
Color: Black
Was able to fit all of my colognes and samples on this along with 2 watches and deoderants. Also was able to fill the drawers with 2 pairs of glasses and jewlery.
Definetly worth the investment if you have a decent amount of colognes, deoderants, accessories.
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Reviewed in the United States on May 3, 2026
★★★★★ 4
Recomendado
Color: Black
Perfecto para organizar , se ve de buena calidad pero el acabado podría ser mejor.
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Reviewed in the United States on March 12, 2026
★★★★★ 5
It’s exactly what you see
Color: Black
Showed up pre assembled just pulled out of the box and set where you want it, and looks great just like pictures
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Reviewed in the United States on April 16, 2026
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